Hot, dry winds. Semi-arid landscape. Fragile purple blooms.
While serving in Afghanistan, 🌎 members of the US military met impoverished farmers trying to provide for their families. Back home, these veterans couldn't stop thinking about the people they'd met. 🙇
They had an idea. Plant saffron.
Saffron is a valuable cash crop that loves the harsh Afghanistan climate. ☀ The delicate work of harvesting it provides hard-to-find jobs for many women. That's a big deal, considering that 80% of Afghanistan's population depends on the rural agricultural economy.